BIT, great success V edition International Voucher Award

Rome, 11 Feb. (askanews) – On the occasion of the BIT, Milan International Tourism Exchange, “Voucher – Tourism on Air”, the “Aperiviaggi Fuori Fiera” event took place, which has become a tradition for the city of Milan, the beating heart of the Italian economy, fashion and culture, attracting prestigious personalities from every sector.
The initiative, sponsored by the Ministry of Tourism and the Lombardy Region, was held in the splendid setting of the Testori Auditorium.
During the event, the “2025 Voucher Award”, created by goldsmith Michele Affidato, was awarded to people and entities that have distinguished themselves for their work in the various sectors of Tourism, Cinema, Music, Fashion and Communication.
The initiative, conceived and conducted by Anna Di Maria and Paky Arcella, with the support of the communicator Biagio Maimone, an expert in social communication, attentive to the themes of solidarity and sustainability, places the emphasis on the promotion and valorization of cultural, historical and artistic assets, as well as on the development of tourism activities and territorial marketing. The aim of this edition was to enhance the commitment of entrepreneurs and operators capable of giving a strong boost to the Tourism Industry and its related industries through innovation, tenacity and foresight.
Among the winners who received the award, Explora Journeys, a luxury cruise company of the MSC Group, Carlo Gorla, Director of the Videonews Production and Special Projects Department of the Mediaset Group, Gianni Todini, Director of the Askanews Agency, Medusa Film with the presence of Dr. Paolo Orlando, Director of distribution, who will collect the award, the singer-songwriter Dario Baldan Bembo, Dr. Francesco Pacchiarini, President of Confagricoltura Milano-Lodi-Monza e Brianza. Two important awards were given to Luxor Building, a leading company in the construction and conservative restoration sector, and to the travel agency Feliz Viaje, committed to promoting tourism and intercultural exchange between Latin America and Italy. Representing the Ministry of Tourism were Dr. Deborah Dell’Acqua and Dr. Eleonora Frigerio, and for the Lombardy Region, the Councilor for Territory and Green Systems Gianluca Comazzi, who brought greetings from President Attilio Fontana. Present were the consuls Edwin Zarate, Consul General of Bolivia in Milan, Erika Bello Montoya, Vice Consul General of Peru, Lorena Tapia Nunez, former Minister of the Environment of Ecuador, former Minister of Galàpagos, former Consul General of Ecuador in Milan, Hector Pereira, Consul of El Salvador in Milan and Nicola Spadafora, Honorary Consul of Ethiopia in Milan. Worth mentioning was the presence of the engineer. Francesco Storniolo Founder of Luxor Building leader in the construction and conservative restoration sector, which is committed to the enhancement of the Maggiore island and Lake Trasimeno with the restoration of the Guglielmi Castle which represents a heritage of great historical, cultural and tourist value.
“Voucher – Tourism on air” highlights business travel, bleisure and business tourism, which materializes in giving impetus to the birth of new trends, the evolution of business travel and new forms of tourism that combine the needs of business travel with leisure spaces. “Voucher – il Turismo in Onda” this year, through its multimedia television program and its many initiatives, will strengthen the services offered to companies, placing them increasingly in relation to each other, thanks also to the recent collaboration with Libera ADV and its internationalization platform “Circolo B2B”, whose CEO and President is Flavio Assi.
Of notable importance was the presence of the Lodi Export Consortium, whose Managing Director is Fabio Milella, who pursues the objective of optimizing the competitiveness of companies active on international markets.
A series of “Aperitivi”, Voucher Tour Stages and other events aimed at encouraging Business travel will be scheduled.
The brand of excellence Farmacqua, which identifies the line of devices for water treatment for domestic use and beyond, will represent the world of wellness, through hydration and integration.
Below we mention some of the winners of the previous editions: MSC, Tour Espania, Mediaset, Cinecittà World, Alviero Martini, Pupi Avati, National Italian TV Artists, SKY, NLG, Ronnie Jones, Lombardy Region, APT Basilicata, Coldiretti, E-Planet Television Program, Uvet Group and others. During the evening, tastings of excellent brands were enjoyed, including Citterio Salumi, Carioni excellent cheeses, Poderi San Pietro wines and sparkling wines, Arrigoni Zola and Taleggio cheeses served by Chef Giò of the Giò Restaurant in Seriate, who delighted the guests present with his line of “Gioccolatini” chocolates. Cerchiara Immobilgroup participated and will present the NIC, the first innovative network of real estate agents.
During the evening, Michele Viola, national coordinator and delegate of the Hostelling International global network, spoke to present the new Italian network of CIAO Hostels. FRIEND and the Hostel Life project.